Tomer Maimoni

I figure systems out. Then make them better.

I’m a Senior Product Designer working across enterprise products and challenges that reach beyond a single team. For over 15 years, I’ve designed digital products, and taken on organizational challenges that shape how teams work.

Selected work & practice

Case study · IBM Products, Carbon

A guide that grew into a contribution framework.

Scattered guidance for creating custom UI assets, brought together in an official framework for contribution, with recognition for the people behind the work.

Case study · IBM Products

From 21 condition builders to one shared component.

Condition builders repeatedly rebuilt in isolation across
IBM Products, unified by one shared component for both
technical and non-technical users.

A practice

Mentoring & Coaching

Some design work happens in conversations: listening closely, asking the next question, and helping someone find their own way forward.

Experience

  1. 2024 – 2026

    Design Lead, AI Security

    IBM

    Led product design for IBM's DSPM and AI Security platform, transforming complex security risks into actionable user experiences for enterprise security teams.

  2. 2022 – 2024

    Product Design Strategist, IBM Design Program Office

    IBM

    Served as a strategic bridge between IBM's Design and Product organizations, translating product team needs into scalable design initiatives and adoption strategies.

    IBM Technical Achievement Award, 2023

  3. 2015 – 2022

    Advisory Designer → Product Design & Design Systems Lead

    IBM

    Led strategic product design and design system initiatives across IBM Products, helping teams scale reusable solutions, improve collaboration, and accelerate product delivery.

  4. 2014 – 2015

    Visual Designer

    Firma Brands

    Applied brand strategy across digital, retail, exhibition, and marketing environments.

  5. 2009 – 2014

    Founder & Design Consultant

    Yotam Design

    Led product, brand, and experience design projects for startups and established companies.

Full résumé →

Expertise

  • Improving how
    teams work

    Making collaboration across design, development, and product clearer and more dependable. Work on motion handoffs and AI Security team workflows helped replace fragmented practices with more structured ways to communicate and deliver.

  • Creating resources teams can put to work

    Turning specialist knowledge and shared practices into practical tools. From developer education to the IBM Persona Toolkit and design-system resources, making knowledge easier to access and apply in everyday work.

  • Designing complex product experiences

    Turning complex requirements into product experiences people can understand and use. From AI Security risk-investigation workflows to reusable interaction patterns for IBM Products, spanning detailed interface design and broader product solutions.

  • Giving organizational ideas a visual form

    Making abstract ideas easier to see, understand, and communicate. Visual language for IBM's World-Class Product Organization and illustrations for Experience Standards brought greater clarity to internal initiatives.

Tomer Maimoni in a white shirt, smiling

A little more about Tomer

I joined a design team that worked across IBM product's
business units, rather than being assigned to a single product. The team took on cross-organizational challenges, helping product teams improve design practices, develop shared resources, and tackle problems that reached beyond individual teams.

My manager encouraged me to spend 10–15% of my time looking for projects that interested me. I used that time to pursue difficult problems I felt were worth solving. Over the years, that small part of my role grew into my main focus: finding opportunities, bringing people together, and creating things that could improve how teams work across the organization.

How I work

  1. 01

    Find something worth solving

    Sometimes the challenge is handed to you. Sometimes you spot something that's been bothering people or holding them back. Either way, start by deciding what deserves attention.

  2. 02

    Understand what's really going on

    Talk to people, examine what's already there, challenge assumptions, and work out what actually needs to change.

  3. 03

    Turn ideas into something real

    Design the product experience, build the framework, develop the tool, or create the resource. Give the thinking a form people can use.

  4. 04

    See what happens. Adjust.

    Put the work into the world, invite feedback, see what holds up, and learn what needs to happen next.

Not on my résumé

  • A marker doodle drawn over a printed page: a wide-eyed face with wild curly hair and a Hebrew speech bubble.

    Doodling

    My experimental side. My mind goes blank, my hand takes over, and I find out what I drew at about the same time you do.

  • My wife and me, a selfie under a blue sky.

    My best friend (and wife)

    I still can't believe this person agreed to share a life with me. Together we made the two people in the next picture. Still our best project.

  • Me with my two kids at a lookout above a lake.

    Being a father

    My kids can tell when I've been working too long, and they're very good at fixing it. They're teaching me to be the father I always wanted.

  • The Hollow Oak, a 3D scene I built: an old oak with a glowing door under the moon, fireflies and a ring of glowing mushrooms.

    My lab

    Where Claude and I turn the ideas that keep me up at night into real things: fantasy worlds, games, music, phone apps, videos, animations and hacked electric appliances.

    Here's a taste

Have a complex problem to solve?

I’m interested in roles where product design, research,
and organizational challenges meet. If your team needs someone who can work across all three, let's talk.

Message me on LinkedIn [email protected] Résumé